Coaching is really hard.

And it’s very easy.

You see what I did there?

A paradox.

Very spiritual.

Very deep.

But also utterly useless if you try to get it intellectually.

Because life just doesn’t work that way.

Life is not a logical event or a puzzle for the mind.

So who gives a shit about depth if it sounds like a spiritual Hallmark card?

Who cares about deep stuff when it doesn’t offer you anything?

Coaching is hard because it’s about people, and people come with endless layers of opinions and preferences and habits and memories and wishes and judgments.

Coaching is easy if you know what to do, where to be, HOW to be, and what to say at the right moment.

Those things come from experience and owning your personal human crap.

You don’t get them from books, or Instagram posts.

‘Just accept it’ is bullshit advice.

And somehow it’s also true.

And deep.

But how do you convey these contradictory things, where do you go when mere intellectual understanding is not nearly enough?

How do you make it tangible, real, experiential, without just quoting other people’s words, even if these words refer to something profound?

Well, that is really hard.

And it’s also not.

Let me show you.