Let’s generalize a little.

Everybody wants attention.

Even if you think you’re just sharing your life because you simply want to share your life.

Even if you believe that you don’t need likes or other forms of digital appreciation (because you still do).

It’s not sharing if nobody’s reading or watching it.

That would be more like throwing bottled letters into the sea.

We want an audience, even just a small one.

And that’s the problem.

Not wanting an audience, but finding an audience that’s not already heavily preoccupied with all the posts from everybody else who’s looking for an audience.

There’s too much stuff.

Way, way too much.

And each time you blink your eyes or take a breath there are a thousand new blogs, one hundred more podcasts, and at least a thousand more videos on YouTube.

There are just too many people pushing their lives and ideas and offers.

Too many platforms.

And too much at stake FOR those platforms, so they do whatever they can to keep us hooked.

When I scrolled through my Instagram feed a couple of minutes ago, I felt SO FUCKING tired all of a sudden.

All these lovely people trying to put something out there that makes them stand out.

All the work that goes into creating that shit.

An endless amount of men and women looking for eyeballs (that’s what marketing people call it).

I’ve seen my attention spread thinner and thinner and thinner.

It’s like I’m becoming immune to all that’s out there and growing every second, and the idea of trying to keep up this ridiculous race not just as a spectator but also as a creator, by constantly providing new stuff and more exciting stuff and the latest fashionable stuff, makes me want to scream and hurt baby seals.

It’s funny because I’ve written and posted a shitload of blogs in the last couple of weeks, day after day.

But the reason for that is mostly that they just keep coming up.

Creation is my thing, so feeling deeply inspired all day long is just great, and I totally thrive on that.

But I’m doing it organically.

And that seems to be the only reason I have left.

I’m really fucking fed up with the idea of staying relevant on different platforms, trying to beat the algorithms, posting at specific times, and tagging others so I can push for popularity.

There’s no end to this fucking madness, and I’m not criticizing the urge to post and share and be seen and heard, but I AM pretty much done with the uselessness of it.

No matter how many amazing posts or videos you share, there are a billion more out there, so you have to keep on producing if you want to keep up and stay in the lead.

And there will ALWAYS come a time when you’re no longer there.

Every writer, every creator, and each member of every platform wants a piece of the pie.

There’s nothing wrong with that.

But it seems that I’m no longer willing to play that stupid game anymore (at least for now).

It’s simply unwinnable.

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(Photo by @jacksonsophat, for Unsplash)