Are you a freelancer or a solopreneur?

Are you in a profession where you depend on a healthy stream of fresh clients, where you have to present fees all the time and defend them and do all kinds of negotiations?

Then maybe this post is for you.

Or maybe it’s not (but I am sharing it anyway).

Here’s what I saw recently that totally changed my money game.

Ready?

You don’t need clients.

You don’t.

Well, you DO, in a way, but you don’t really NEED them.

The difference is (if you don’t get it straight away) that if you are in need of clients, you will probably come across as needy, lacking, and, well, powerless.

Every conversation feels like your life is on the line.

It’s all scary and wobbly and highly personal.

Which is not a great place to come from.

Now compare that to a situation where you know, for a fact, that there are more clients on the planet than you will be able to serve in a dozen lifetimes.

This means you don’t need to win every time.

It takes away the somewhat toxic vibration of dependency and urgency.

And it will, in turn, make you share your fees in an incredibly powerful, confident, and even casual way.

Now I realize this might be a bridge too far for you, or even a couple of bridges.

This is not just a theory that sounds cool and now all you have to do is implement it and you’re good to go.

This is a realization that is part of your growth.

This is built on experience, on trial and error.

If somebody had told me about this ‘not really needing a client’ a couple of weeks ago, I had totally recognized the value of the premise, but I wouldn’t have been able to act on it.

I couldn’t feel it yet.

But when you keep doing what you love doing and do it more and even more, you will start to see truths that will fill you with confidence and trust.

It’s something you simply have to earn, and there’s no way around it.

I totally, totally get it if this doesn’t sound realistic or doable to you, especially when you are (still) in a place where every client seems to count.

Feeling the need and the urgency of winning, can be a psychological burden.

It makes you nervous about other people’s responses to your offer.

It weakens your position in negotiations.

And that is something we all have to go through.

The process of ‘selling your service’ can be very painful and devastating and confronting and disheartening.

It can feel scary and hard and harsh.

Until, one day, momentum strikes and you realize you will be fine no matter what.

You don’t NEED clients.

That’s when you will truly start winning.