What happens when you can help people feel a deep love for life?

And what if that’s really the only thing you do?

Before I started to learn how to be a coach, I was in advertising.

As a seasoned copywriter I was paid (really well) to come up with creative solutions for products that were quite often not very special or unique.

I loved it.

For decades I deeply enjoyed viewing mostly ordinary things from different, wild and crazy angles, so I could come up with stories that somehow sparked curiosity within the hearts and minds of the consumers I was hired to entice.

For me, advertising was a satisfying game of free flowing creativity, of really having fun during the process and somehow translating that energy into the stuff I made.

And I loved the challenge of restriction.

If I was only allowed four words in the headline of an ad, I’d jump to the opportunity and wouldn’t rest until I found a solution that felt vastly richer than the actual space I could use.

With just a tiny amount of words, I created a whole world of emotion.

And clarity.

Because that was my other personal pleasure: making complicated or confusing things as simple as possible.

Somehow I’ve always known that life can be so overwhelming and confusing and complex, that people crave simplicity and clarity.

This is probably where I excel.

In the last five years I’ve been learning how to evoke a direct awareness of consciousness, with all its natural joy and hope and optimism and enthusiasm.

I use my creative skills and imagination to paint worlds, to spark emotion.

To elegantly simplify.

To touch.

To seduce.

And bring people home again.

Good advertising is finding the essence of something and translating that into something that’s attractive and exciting and smart and satisfying.

It’s about exposing the core, in an undeniable way.

And I get to do that every day.

There’s no selling something that people probably don’t need; only a tireless and imaginative pointing to what is already there.

So, to get back to the question at the beginning of this post:

What happens when you can help people feel a deep love for life?

Miracles.

 

It’s the best advertising possible.

 

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(Photo by @lifeinkyiv, for Unsplash)