And what if that\u2019s really the only thing you do?<\/p>\n
Before I started to learn how to be a coach, I was in advertising.<\/p>\n
As a seasoned copywriter I was paid (really well) to come up with creative solutions for products that were quite often not very special or unique.<\/p>\n
I loved it.<\/p>\n
For decades I deeply enjoyed viewing mostly ordinary things from different, wild and crazy angles, so I could come up with stories that somehow sparked curiosity within the hearts and minds of the consumers I was hired to entice.<\/p>\n
For me, advertising was a satisfying game of free flowing creativity, of really having fun during the process and somehow translating that energy into the stuff I made.<\/p>\n
And I loved the challenge of restriction.<\/p>\n
If I was only allowed four words in the headline of an ad, I\u2019d jump to the opportunity and wouldn\u2019t rest until I found a solution that felt vastly richer than the actual space I could use.<\/p>\n
With just a tiny amount of words, I created a whole world of emotion.<\/p>\n
And clarity.<\/p>\n
Because that was my other personal pleasure: making complicated or confusing things as simple as possible.<\/p>\n
Somehow I\u2019ve always known that life can be so overwhelming and confusing and complex, that people crave simplicity and clarity.<\/p>\n
This is probably where I excel.<\/p>\n
In the last five years I\u2019ve been learning how to evoke a direct awareness of consciousness, with all its natural joy and hope and optimism and enthusiasm.<\/p>\n
I use my creative skills and imagination to paint worlds, to spark emotion.<\/p>\n
To elegantly simplify.<\/p>\n
To touch.<\/p>\n
To seduce.<\/p>\n
And bring people home again.<\/p>\n
Good advertising is finding the essence of something and translating that into something that\u2019s attractive and exciting and smart and satisfying.<\/p>\n
It\u2019s about exposing the core, in an undeniable way.<\/p>\n
And I get to do that every day.<\/p>\n
There\u2019s no selling something that people probably don\u2019t need; only a tireless and imaginative pointing to what is already there.<\/p>\n
So, to get back to the question at the beginning of this post:<\/p>\n
What happens when you can help people feel a deep love for life?<\/p>\n
Miracles.<\/p>\n
<\/p>\n
It\u2019s the best advertising possible.<\/p>\n
<\/p>\n
—<\/p>\n
<\/p>\n
(Photo by @lifeinkyiv, for Unsplash)<\/p>\n","protected":false},"excerpt":{"rendered":"
What happens when you can help people feel a deep love for life? And what if that\u2019s really the only thing you do? Before I started to learn how to be a coach, I was in advertising. As a seasoned copywriter I was paid (really well) to come up with creative solutions for products that […]<\/p>\n","protected":false},"author":1,"featured_media":32640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[97,96,117,100,105,116,113,103],"tags":[],"_links":{"self":[{"href":"https:\/\/marnix.nl\/homepage\/welkom\/wp-json\/wp\/v2\/posts\/32639"}],"collection":[{"href":"https:\/\/marnix.nl\/homepage\/welkom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marnix.nl\/homepage\/welkom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marnix.nl\/homepage\/welkom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marnix.nl\/homepage\/welkom\/wp-json\/wp\/v2\/comments?post=32639"}],"version-history":[{"count":2,"href":"https:\/\/marnix.nl\/homepage\/welkom\/wp-json\/wp\/v2\/posts\/32639\/revisions"}],"predecessor-version":[{"id":32643,"href":"https:\/\/marnix.nl\/homepage\/welkom\/wp-json\/wp\/v2\/posts\/32639\/revisions\/32643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marnix.nl\/homepage\/welkom\/wp-json\/wp\/v2\/media\/32640"}],"wp:attachment":[{"href":"https:\/\/marnix.nl\/homepage\/welkom\/wp-json\/wp\/v2\/media?parent=32639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marnix.nl\/homepage\/welkom\/wp-json\/wp\/v2\/categories?post=32639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marnix.nl\/homepage\/welkom\/wp-json\/wp\/v2\/tags?post=32639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}